TFSA Meeting Goals/Agenda

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Trash Free Seas Alliance

Our Vision

As an Alliance, we intend to create a safe space for industry, conservation organizations, and science to come together to tackle the problem of trash in the seas, catalyze innovation and champion solutions that reduce ocean trash. In doing this our goal is to see trash-free seas.

Meeting Goals

• Position the Alliance as a focused, nimble organization, which convenes collaborative conversations on innovations, which result in a trash free ocean.
• Assess the two concepts selected for Innovation Projects to assure commitment and viability.
• Move our great ideas to actions with impact. Make assignments for next steps in preparation for a virtual, progress report meeting in January/February 2013.

Current Trash Free Seas Alliance Members:

Founding Members:

• Covanta Energy Corporation
• ITW
• Johnson & Johnson
• The Coca-Cola Company
• The Dow Chemical Company
• UGS
• Algalita Marine Research Foundation
• Conservation International
• Keep America Beautiful
• Marine Mammal Center
• Ocean Conservancy
• Ocean Recovery Alliance
• Project AWARE

Regular Members:

• NatureWorks LLC
• Nestlé Waters NA

Advisory Members:

• Bren School of Environmental Science & Management
• Michigan State University School of Packaging
• MIT SENSEable City Lab
• Sea Education Association
• The Overbrook Foundation

Our Definition of Trash (UNEP)

Marine litter is defined as any persistent, manufactured or processed solid material discarded, disposed of or abandoned in the marine and coastal environment. Marine litter consists of items that have been made or used by people and deliberately discarded into the sea or rivers or on beaches; brought indirectly to the sea with rivers, sewage, storm water or winds; accidentally lost, including material lost at sea in bad weather (fishing gear, cargo); or deliberately left by people on beaches and shores.

Executive Committee Members:

• April Crow, Coca-Cola Company
• Dr. Ramani Narayan, Michigan State University Packaging School
• Dave Pittenger, Ocean Conservancy
• Daniella Russo, Plastic Pollution Coalition

Meeting Facilitator: Mary McBride

Mary leads SPC International's strategic leadership and stewardship practice. She is an internationally renowned speaker. Her professional business experience spans several areas including marketing, strategic planning, design management, operations analysis and organizational development. As partner in SPC International and a citizen of the US and Ireland, Mary consults on innovation and leadership worldwide and is an executive coach to international business leaders in a variety of industries. Mary's experience spans publishing and entertainment, financial services, technology, retail store development, apparel and packaging, product design and merchandising. She has also worked extensively in the NGO and public sector with organizations as diverse as community service agencies, arts organizations, hospitals, schools, foundations, city, state, and international agencies.

Mary received her business training at NYU's Stern Graduate School of Business and also earned an MA and PhD from NYU specializing in Marketing Communications and Systems Analysis. Mary focuses on the development of leaders and their organizational systems and management structures for peak performance. She was Director of the Management Decision Laboratory at NYU's Stern Graduate School of Business and is currently a Clinical Professor at NYU. Mary also acts as the visionary leader and Director of the Pratt Institute graduate program in Design Management, the first graduate program for creative professionals interested in strategic management and design driven economies.

Schedule of Events

October 18th, 2012: DAY ONE

October 19th, 2012: DAY TWO

To see a list of confirmed attendees and their bios, click here.
For a general overview of the Trash Free Seas Alliance, click here.