The Coca-Cola Company has a vision: a world where their packaging is no longer seen as waste, but as a valuable resource for future use.
The Coca-Cola Company has supported Ocean Conservancy's International Coastal Cleanup for the past 17 years. In 2012, over 23,000 Coca-Cola employees, their friends and families participated in Cleanups that removed more than half a million pounds of trash from coastlines and waterways.
"The International Coastal Cleanup is a unique event because it allows our employees around the world to simultaneously engage on a single day and in support of a single cause," says April Crow, global director of sustainable packaging. "We're able to activate our employees on a local level, but they are really contributing to a global cause."
Because Coca-Cola has a presence in more than 200 countries worldwide, the company has been able to help expand the Cleanup's reach by identifying new Cleanup Coordinators and site locations.
Coca-Cola is also working on innovations like the company's new ECOCYCLE™ brand initiative—created in partnership with recording artist will.i.am—that develops new consumer products using recycled materials.
In 2011, Coca-Cola joined Ocean Conservancy's Trash Free Seas Alliance® as a founding member. Coca-Cola's goal is to leverage resources—both human and financial—to collaborate on research and solutions with other leaders from the industry, nonprofit and academic sectors.
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