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Cause Marketing Partnerships

Today more than ever, consumers look for products that not only meet their immediate needs, but give back to the community too.

Cause Marketing Partnerships - A majestic pair of Spotted Eagle rays fly in tandem over a sandy sea bed. Photo: Ethan Daniels

According to Cone Communications, 85 percent of consumers have a more positive image of a product or company when it supports a cause they care about. Environmental causes are among the leading issues that consumers think companies should address.

At Ocean Conservancy, we customize our partnerships with unique messaging and activation methods that best meet your company’s objectives and ensure that your company stands out as a leader in supporting ocean conservation. Benefits vary and may include:

  • Posts on Ocean Conservancy’s Facebook page and Twitter feed
  • Corporate profile in “Splash,” Ocean Conservancy’s quarterly newsletter
  • Buckslip inserts in membership renewal and acquisition mailings
  • Video posts on Ocean Conservancy’s YouTube channel
  • Banner space and customized webpage on Ocean Conservancy’s website
  • Partnership profile in Ocean Conservancy’s monthly eNewsletter
  • Customized messaging and materials for company internal and external products
  • Media opportunities with Ocean Conservancy’s International Coastal Cleanup
  • A co-branded press release announcing the partnership

Ocean Conservancy partners with companies on cause-related marketing agreements to help build awareness and raise funds for our work to protect the ocean. These partnerships give the companies’ customers the opportunity to engage in our work and support Ocean Conservancy’s conservation goals.

Donations received from these partnerships enable us to effectively champion science-based solutions that keep our ocean clean and healthy for future generations.

Read about our current cause-related marketing partnerships: 

PBteen 

For every Pool Tie-Dye Stripe Towel and lkat Stripe Towel sold, PBteen will donate $5 to Ocean Conservancy to support our ocean conservation efforts. This promotion runs from February 26, 2014, to January 28, 2015. 

Hammermill

Beginning in 2013, Hammermill has supported Ocean Conservancy to help protect endangered sea turtles. The partnership also features a sea turtle on the packaging of Hammermill's Fore MP Colors papers as well as other promotional materials to raise awareness about the importance of protecting these species. 

Landshark Lager

Since 2011, Ocean Conservancy and Landshark Lager have partnered to help keep our ocean clean and healthy. Highlights of this multi-year partnership include the Fin-tastic Voyage, a series of beach cleanups up and down the East Coast paired with fun beach activities and paddleboarding events to show that having fun at the beach also means protecting it, and Landshark Lager's Tortuga Music Festival, in which together we inspired concert attendees to remove a bag of trash in return for a free customize t-shirt. 

Get in Touch

If you are interested in a cause marketing partnership, please contact us.

Join the Fight for a Healthy Ocean

Help keep the ocean healthy for sea turtles, polar bears, whales and people like you.

Features

Engaging Partners

Ocean Conservancy recognizes that real leadership means developing cross-sector solutions that promote ocean health.

International Coastal Cleanup Sponsoring Partners

Ocean Conservancy is extremely grateful to our sponsoring partners for their commitment to and enthusiasm for the International Coastal Cleanup.

Trash Free Seas Alliance® Membership

Ocean Conservancy’s Trash Free Seas Alliance® unites industry, science and nonprofit leaders who share a common goal for a healthy ocean free of trash.

Ocean Conservancy makes careful use of your support, and holds high ratings from charity watchdogs.
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